Monthly gatherings in Seattle

Creative and design obsessed, learning AI together.

We focus on the messy middle between idea and execution to share learnings and demystify AI for the creative community. Join us for fun events, workshops, and open discussion.

Learning

Field notes, once a month.

What we learned at the last gathering, workflows worth stealing, and tools that earned a spot. We’ll break down the work and have fun doing it. More to come.

Vol. 04 recap · Oct 1, 2026

Three talks, a panel built from your questions, and a room that stayed late.

Vol. 04 filled Pioneer Square Labs again, with 150 RSVPs and a 50-person waitlist behind them. Ben Mullins and PSL’s own David Zager opened the night, and this time the questions came in on phones before anyone raised a hand.

Ana Marini opened with Lumi, a personal language-learning project she built with AI as a design partner, and was straight about the messy middle: what happens to your thinking, your judgment, and your process when the tool is in the room with you.

Sylvia Ding followed with a component built end to end with AI, engineering and QA in the loop the whole way, and made the case that the designer-to-design-engineer shift is less a title change than a change in where you stop.

Kaelig Deloumeau-Prigent closed the talks with what fifteen years of design systems looks like when you hand it an agentic workflow: Claude Design, Claude Code, Storybook and Playwright as one loop that revamps a UI head to toe, design system included, with the OpenID Foundation’s conformance suite as the worked example.

Then Madison Joslyn moderated a panel with David and all three presenters, driving it from a live board of audience questions the room voted up as it went.

The through line was in the question board more than the talks. “Your AI lied to you???” and “define good taste” sat at the top all night, which tells you where this crowd actually is: past whether to use the tools, and deep into what you still owe the work when you do.

Built something you want to show? We’re always looking for presenters. Get in touch.

The Vol. 04 event page is still on Luma.

Nine people grinning and throwing peace signs in front of a projected slide reading That's a wrap with the Frontier Creatives star on it.
Two hosts with microphones talking in front of an exposed brick wall, one in a white sweatshirt, one in a cap.
A full audience seated beneath large mirrored copper pendant lamps that reflect the room, against a long brick wall.
A presenter gesturing beside a projected slide of code and UI mockups, a laptop on a small table, seen over a seated audience.
A presenter at the front of the room with a projected flow diagram, a seated audience in the foreground.
Three attendees in the front row reacting to a talk, one with a hand over her mouth, a laptop and sparkling water on the table.
A seated crowd watching a talk, faces lit from the front, brick wall behind.
A presenter at a lectern beside a projected slide reading The OpenID Conformance Suite, over the heads of a seated audience.
Two attendees in the audience listening closely, one with glasses, others out of focus behind them.
Two panelists on stools in front of the Build at PSL banner, one in a yellow hoodie speaking into a microphone.
Five panelists seated at the front of the room with a projected list of audience questions behind them, viewed over the audience.
The moderator seated against a brick wall, microphone in hand, looking up with a smile.
Three panelists on stools, the QR code for the question board projected above them.
Two panelists seated side by side, one speaking into a microphone and gesturing.
Two panelists laughing while a third, seen from behind in a hoodie, speaks into a microphone.
Attendees in conversation across a row of black chairs, one gesturing mid-sentence.
Two attendees talking beside a white orchid, one in a camouflage shirt with a handwritten name tag.
The emptying room after the talks, small groups still talking among the tables and chairs under the brick wall.
Vol. 03 recap · Sept 3, 2026

Three talks, one panel, and a swear jar.

Vol. 03 filled Pioneer Square Labs to capacity, with 150 RSVPs and a waitlist behind them; roughly half the room was back from Vol. 02, and the mix widened well past designers into product and engineering.

Dan Hiester framed design systems as mise en place. The kitchen does its prep before service so that quality is a decision made in advance, not a thing you improvise at the pass; a design system is the same bet. He walked through his own setup and then showed a design token prototype that takes an existing site and rebuilds it to whatever design language you point it at.

Yilin Zhu took the Frontier Creatives motion expression several steps past where we left it: a system that uses math to generate shapes, letters, and words out of line art, then outputs them as video and as code. Four animals, seventy-two lines each, arriving as the word LOVE and looking like they meant to; making it right took twenty-five versions. She also won the swear jar award, which as a UW master’s student is going straight into her token spend.

Josh Glick walked through the app he is building for special education across K-12, where the words are the product. Three school directors and a lawyer shaped his language, and then the language rewrote the product. He was equally straight about the rest of it: the legal exposure, the constraints of time tracking inside schools, and how far you can actually trust AI to hold quality when the whole company is one person.

Then Madison Joslyn moderated a panel with PSL’s own David Zager and all three presenters. It got heated in the good way: guardrails, whether non-designers can deliver quality work, and where the tools are taking us. The sharpest turn was the historical one: the industry has done this before, going from two-inch tape to Pro Tools and from 35mm development to Photoshop, and neither one ended the craft; it only made it more accessible.

The through line: every talk was really about constraints. The model gets you moving; what you decided beforehand, and the quality and effort you put in, is what makes the output worth keeping.

Built something you want to show? We’re always looking for presenters. Get in touch.

The Vol. 03 event page is still on Luma.

Rows of empty black chairs facing a projection screen in the Pioneer Square Labs event space, under exposed brick and copper pendant lights.
A whiteboard drawing of a speech bubble reading are you ready geeks, surrounded by hand-drawn rockets, clouds and stick figures.
A packed audience seen from the back of the room, facing a projected Frontier Creatives title slide under exposed brick and warehouse lighting.
Attendees seated and standing along the side of the room, some holding plates, watching a talk.
Attendees seated in the front rows looking toward the stage, brick wall behind them.
A dense seated audience several rows deep, watching a presentation.
Two attendees in handwritten name tags talking beside a brick column.
A presenter with a microphone beside a projected slide reading using design systems as a visual vocabulary with LLMs.
An attendee in a tan jacket in profile, listening during a talk.
A projected slide reading four animals become the word LOVE, with a small line-art rendering of the word beside the text.
Yilin Zhu smiling in front of a brick wall.
Yilin Zhu laughing and holding a drink, warm string lights behind her.
A glass jar labelled swear jar in handwriting with a hundred dollar bill inside.
An attendee in a name tag gesturing mid-conversation, others in the background.
Stephen Sherwood in a cap, hand to his chin, listening during a talk.
A projected slide reading the words are the product, how three school directors and a lawyer influenced my product.
Two attendees talking and laughing in the workspace after the talks.
An attendee in a printed tee talking, drink in hand, with others behind him.
A moderator with a microphone in front of four seated panelists.
Four panelists seated in a row against a brick wall, one of them speaking.
An attendee standing with a microphone asking a question from the side of the room.
David Zager holding a microphone mid-sentence, talking with an attendee.
Two attendees talking with drinks in hand beside a doorway.
Attendees in handwritten name tags talking near the bar.
Two attendees laughing together, one with a hand behind his head.
An attendee in a pink jacket gesturing while talking with someone in the foreground.
Two attendees talking beside the exposed brick wall as the room empties.
Two attendees laughing together near the windows at the end of the night.
Vol. 02 recap · Aug 6, 2026

Three talks, one messy middle.

Vol. 02 filled Pioneer Square Labs. Three people showed the actual work instead of talking about AI in the abstract.

Patrick Neeman dug into journey mapping and intent across the ecosystem of companies and products we use on a daily basis. His prototype does the heavy lifting and will empower product teams to agree on intent before anyone renders real UI.

Sarra Naemi took Stemtopia from design through engineering into a playable game and made agentic workflows look survivable. She then busted out the Xbox controllers and challenged the audience to a fighting game.

Ben Mullins pulled apart the 808 drum machine: 2.6 sextillion possible states, one thumb, and the argument (made in memes) that judgment is still the part that doesn’t compute.

The through line: the messy middle doesn’t get less messy because a model is helping. It just moves faster, and the wrong turns get easier to skip past.

Then everyone stayed and talked, which is the actual point.

The Vol. 02 event page is still on Luma.

A packed room at Pioneer Square Labs watching a talk, seated audience under warehouse lighting and exposed brick.
A speaker with a microphone in front of a projected Stemtopia game menu showing one player, two player co-op, and two player battle.
A speaker beside a projected slide reading how do you build a pro instrument without the pro complexity.
A speaker gesturing at a projected slide titled a metaphor for design and the messy middle while a second presenter stands by the laptop.
Two attendees talking in front of the projected Frontier Creatives Vol. 02 title card.
Attendees seated close together in the front rows, mid conversation.
Attendees standing and talking while the Frontier Creatives contact page is projected behind them.
Two attendees in name tags talking in front of the Vol. 02 title card.
Two attendees talking beside the desks in the Pioneer Square Labs workspace.
People standing and talking against the brick wall after the talks.

Vol. 05 is November 18. Come be in the next batch.

Contact

Two ways in.

Come to the next gathering, or get involved. The good conversations start before anyone sits down.

RSVP on Luma →

Want to get involved?

Present, partner, or just say hi. We read everything.